How to know tomorrow’s trends today? Artificial intelligence and machine learning open up fascinating ways to make the most of existing data. The main benefit of the insights gained is the way they can inform key corporate decisions.
Even in the age of digitalization, there is one question in marketing that remains difficult to answer: When is the ideal time to send a specific customer a particular offer? Data analytics can be of some help here. But the use of artificial intelligence (AI) brings us another giant step closer to finding the answer.
Using predictive analytics, it helps marketers identify specific needs – and therefore also the right target groups for certain offers. In Service contexts, it enables staff to recognize the right time for taking proactive action. And in Maintenance, it helps to minimize the downtime of machines and components.
Predictive analytics involves the use of artificial intelligence and machine learning techniques to predict the events and behavioral patterns that drive a customer’s purchasing decisions. But artificial intelligence can also raise Marketing & Sales to a new level of efficiency in many other areas – such as customer classification, the analysis of KPIs in opportunity management, and sales activity management.
At Vision11, we have long been applying AI-based methods to solve numerous tasks – and we consider them an indispensable tool for any company that wants to remain competitive and ensure long-term success.
Our expertise in AI technologies
Salesforce Einstein Analytics
Get simple answers to complex business questions automatically, based on your data. Perform meaningful cause-and-effect analyses using transparent, easy-to-understand AI models.
SAP Analytics Cloud
Improve data-driven decision making with machine-generated analyses and insights using our advanced analytics capabilities.
Microsoft AZURE AI
Digital platforms enable seamless integration between customers, Sales and manufacturers. Automated interactions and transactions ensure greater efficiency in business processes, along with increased transparency and new customer-centric added value.
Quality assurance of AI systems
Analyzing the potential for digitizing communications and business processes is a prerequisite for the digital transformation. Adapted business models, new products and innovations can emerge from this work.
Rapid Miner/ Orange3 / IBM Watson / AWS Services
Technological advances always involve change – which must be reflected in the mindsets of employees and in the corporate culture.
Our success stories
More on the subject
Strategy
We all know that consistently positive customer experiences are key to future market success. But how can these experiences be created in the first place? And how can they be used for business success? Let’s take a focused approach – using precise customer journey maps!
Data analytics & BI
Every person is unique – and yet certain patterns can be identified. Using data analytics and business intelligence (BI), we help you understand your customers and their needs better – enabling you to target offers and products accordingly.
Software quality management
Errors cost money; software quality management prevents them. Through consulting, analyses, and implementation of quality assurance measures for processes and products, troubleshooting costs are avoided and development processes effectively optimized.
Your contact person
Ralph Hohenwarter
+49 151 1083 9483