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News that creates excitement

Email Marketing

How do you generate new customers and at the same time create an identification with the brand? The most important instruments for this are topic-related communication and personalized targeting.



A sustainable commitment requires further support via process-related communication in the online presentation, which is designed to be target group-specific and needs-based. All communication measures and the data management must be designed in accordance with DSGVO. These requirements have an impact on the existing and upcoming developments regarding prospect, campaign and lead management processes.

The goal of the prospect & campaign management is to generate leads through the prospect dialogue and to gain prospects as customers. Purely technically, the target group segmentation, rule and ad hoc reporting on campaigns, prospects, leads and other topics must be mapped. The capture of interest data and interests, as well as the technical mapping of campaigns and other measures, takes place in CRM.

The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

(Richard Branson)


  • Creating audience segments based on the model’s interest and level in the customer lifecycle
  • Definition of new customer characteristics for product interest for customer segmentation
  • Definition of activities that ensures the assignment of newsletter recipients
  • Development of a BI logic for monthly recalculation of the segments before shipping

Client Story:
Audi News

Digital CRM - Audi News

More on the subject

Customer Journey

Customer Journey

We turn customers into ambassadors for your brand. For us, the customer journey is more than the sum of all touchpoints – it is their interaction. Only those who succeed in guiding their customers on a very individual journey through the contact points will generate positive brand experiences.




Placing packed content at the right time and in the right channel – that’s the secret of digital customer approach. But how do you reach your really relevant customers? Content Marketing generates attention through informative, advisory, entertaining and emotional content. And that’s where targeting comes into play.



Vision11 Contact

Eva-Christiane Diemar

Senior Consultant

M +49 1606859319
F +49 89 4161524-99

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