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Right timing of the right content

Marketing Automation

Lead nurturing, email marketing and marketing campaigns require technical support. Marketing Automation leaves more time for storytelling through time-saving, automated and optimized processes.

Both successful email marketing and the generation of demand and lead management processes require a strategic focus on the customer. Data builds the foundation to align all stages of the buying process with buyers’ expectations and needs. For refined marketing, enormous amounts of information are generated that can not be processed manually.

Whether through content customization or automated communication, marketing automation tools such as HubSpot, Pardot, Evalanche, Eloqua, Episodes, and Responsys can help to expand consumer behaviour and make the most of their campaigns.

You can say anything to anyone. But how you say it, is critical to what kind of reaction you get.

(John Rampton)

Competences

  • Integration of Campaign Automation Tools with CRM systems
  • Create a high-performance, future-proof campaign delivery platform
  • Email Marketing, Lead Nurturing, Lead Scoring, Lead Generation
  • Building complex customer journeys
  • Segmentation and scoring of customers
  • Recommendation Engine with Next Best Action and Next Best Offer

Client Story:
Audi Kampagne

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Client Story: Audi campaign

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Targeting

Targeting

Placing packed content at the right time and in the right channel – that’s the secret of digital customer approach. But how do you reach your really relevant customers? Content Marketing generates attention through informative, advisory, entertaining and emotional content. And that’s where targeting comes into play.

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Email Marketing

E-Mail Marketing

How do you generate new customers and at the same time create an identification with the brand? The most important instruments for this are topic-related communication and personalized targeting.

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Contact

Vision11 contact

Sergej Plovs

Senior Consultant

M +49 151 461 247 67
F +49 89 4161524-99
sergej.plovs@visioneleven.com

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