Placing packed content at the right time and in the right channel – that’s the secret of digital customer approach. But how do you reach your really relevant customers? Content Marketing generates attention through informative, advisory, entertaining and emotional content. And that’s where targeting comes into play.
Storytelling not only creates added value, but above all the impulse to request further information. The various content formats are aimed at clearly defined target groups. Customer data forms the basis for the analysis of the relevant target group. Based on the information, personas can be derived and in the second step, a target group-specific segmentation can be made. Critical for a clear demarcation are the largest possible differences between the segments compared to a strong similarity of the customers within the segments.
Vision11 spans the spectrum from data generation through analysis and segmentation to target group-oriented communication of the relevant content. Technical understanding coupled with strategic marketing know-how is the perfect mix to help our customers move forward on their way to successful content marketing.
It takes 20 years to get a reputation and it only takes 5 minutes to ruin it. If you keep that in mind, you do things differently.
- Creating audience segments based on model interest and level in the customer lifecycle
- Definition of new customer characteristics for product interest for customer segmentation
- Definition of activities that ensures the assignment of newsletter recipients
- Many years of experience in content marketing and content management
- Extensive expertise in customer interaction
- Corporate publishing expertise
- Development of customer insights and a strategic basis for content creation
- Creative measures for content creation and interest generation on different platforms
- Our own analytics team for reporting and success measurements
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We turn customers into ambassadors for your brand. For us, the customer journey is more than the sum of all touchpoints – it is their interaction. Only those who succeed in guiding their customers on a very individual journey through the contact points will generate positive brand experiences.
How do you generate new customers and at the same time create an identification with the brand? The most important instruments for this are topic-related communication and personalized targeting.