Automotive

20 March

Lead management in the digital showroom // AUDI

Adriane Kovacevic   

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Thanks to state-of-the-art technology, Audi City fits seamlessly into the world of Audi. At a multitouch table, visitors can configure their desired life-size model, then print out this configuration and use the touchpads from the service staff to arrange test drives for desired vehicles at...

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20 March

Personalization as the key to more leads //
AUDI

Adriane Kovacevic   

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In order to meet the constantly increasing demands of the target group and simultaneously generate more leads, systematic email marketing is to be established for a targeted approach to the recipient along the customer life cycle. The individual approach of the recipients should help to...

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