Automotive Archive - Page 2 of 2

20 March

Lead management in the digital showroom // AUDI

Thanks to state-of-the-art technology, Audi City fits seamlessly into the world of Audi. At a multitouch table, visitors can configure their desired life-size model, then print out this configuration and use the touchpads from the service staff to arrange test drives for desired vehicles at...

20 March

Personalization as the key to more leads //
AUDI

Adriane Kovacevic

In order to meet the constantly increasing demands of the target group and simultaneously generate more leads, systematic email marketing is to be established for a targeted approach to the recipient along the customer life cycle. The individual approach of the recipients should help to...