AMORELIE

To underpin strong growth with a sustainable structure, AMORELIE initiated a project for the standardization of business processes. The aim was to optimize the business processes through an integrated, system-supported processing with a strong reduction of interface losses. In this context, Vision11 supported AMORELIE with strategy consulting, business process analysis and the conception of a forward-looking ERP roadmap for further internationalization. In the first step, the existing processes in the categories Category Sales, Customer Service, Logistics, Shop Management, Business Intelligence and Accounting were recorded and analyzed. Taking into account the company goals and current pain points, the modeling of the SOLL process landscape took place. Building on this, Vision11 developed a roadmap with concrete optimization approaches and structural recommendations for action.

• Optimization and rebuilding of BI analyzes
• Integration of BI analyzes into SAP CRM campaign management
• Development of graphical modeling in the CRM Segment Builder
• Integration of BI data sources in CRM customer segmentation
• Technical and technical consulting in SAP BI and CRM
• Creation of the BI reports including selection and filter combinations

About Amorelie

AMORELIE mixes the dusty erotic industry with new, forward-looking ideas and shows that sex toys are no longer a taboo subject and are part of an open, modern lifestyle. True to the motto “Celebrate Your Physicality”, Amorelie offers singles as well as couples a wide selection of blindfolds, whips and handcuffs, as well as colorful vibrators and sexy lingerie, to discover their love life from a new side and banish the routine from the relationship. Here, the feel-good factor is the focus of the shopping experience.