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Design Concept Exhibition Stand //
Naturhof Schröder

Design Concept Exhibition Stand // Naturhof Schroeder

Naturhof Schröder


Where hare and hedgehog say good night to each other, there is the Naturhof Schröder. In the far north, in the middle of the Werserauen nature reserve, a third-generation family business focuses on the production of high-quality hay and straw for rodents. To demonstrate that you don’t necessarily need a large budget but rather good ideas, Vision11 has come up with something very special for the Interzoo stand- an oasis of peace. In the middle of the noisy and colourful hustle and bustle of the trade fair, visitors can be protected by a 4-metre-high rabbit and briefly rest at the stand with fruit and hay.


In order to create the right feeling, cheap system furniture was dispensed and all objects on the stand consisted of one piece and were cut from solid oak logs with a chain saw.



  • Planning and Concept
  • Implementation and design
  • Organization and control of service providers.