Market launch Audi Q7
True size knows no bounds – for the market launch of the new Audi Q7, prospective customers in the German market were to be generated for targeted Q7 email communication and then individually addressed with the help of a three-stage online mailing according to their interests.
- Generation of approx. 2,000 interested parties within the first week
- Cancellation rate in the registration process below 80 percent (approx. 24 percent of form calls were sent)
- Average opening rate of the three online mailings at approx. 63 percent, average click rate at approx. 34 percent