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Brand identification

Customer Loyalty

Emotions – Identification – Bond: Who builds positive customer experiences and creates long-term relationships between customer and brand? And how do I fulfil the expectations and wishes of my customers?


The customer experience plays an important role in this context. It’s about building an emotional bond with your own target group. An individualization of the customer dialogue and customized services show the customer that a company is prepared to respond to their requirements and wishes. Personalized services based on individual needs give the customer the feeling of appreciation through an exclusive status – an indispensable measure for customer loyalty.

A prerequisite for building successful customer dialogue and creating emotional experiences is a well-coordinated program structure. We consider customer loyalty holistically – from strategy development, process design and implementation to ongoing operation and performance measurement and program optimization. Based on a creative and simultaneously systematic way of working, we conceive and develop target group-specific programs and measures that create relevance and bind the customer to the brand fostering a long-term and sustainable relationship.

Second contact with a customer often involves a problem with the product or service. It is crucial to present yourself correctly in this situation.

(Richard Branson)


  • Ensuring a consistent customer experience across all channels
  • Customize your CRM systems – collect only relevant information
  • Data collection and analysis to constantly optimize your actions
  • Merging multiple data-aware IT systems for meaningful results
  • Analysis and evaluation of the right data for better knowledge about your customers
  • Derive strategic measures as well as create them in order to optimally reach your target groups
  • Creating greater customer value

Client Story:

Client Story: AUDI A Plus

More on the subject

Customer Journey

Customer Journey

We turn customers into ambassadors for your brand. For us, the customer journey is more than the sum of all touchpoints – it is their interaction. Only those who succeed in guiding their customers on a very individual journey through the contact points will generate positive brand experiences.


Creative Services

Creative Services

Developing unusual ideas and creative solutions outside the box has become indispensable for modern companies. For us, creative services not only means implementing an exciting concept, but also questioning issues, rethinking and implementing them in the best possible way.



Vision11 Contact

Eva-Christiane Diemar

Senior Consultant

M +49 1606859319
F +49 89 4161524-99

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