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Integration of BI analyses into CRM processes //
MAN Truck & Bus

Integration of BI analyses into CRM processes // MAN Truck & Bus

MAN Truck & Bus


How can BI analyses be integrated directly into the SAP CRM system? This question was the core of the newly introduced campaign management of MAN Truck & Bus AG. This information was to be used for comprehensive and smooth customer segmentation in marketing. A further goal was to adapt the optimization of data extraction and BI analyses for targeted use in CRM.


  • Optimization and rebuilding of BI analyses
  • Integration of BI analyses in SAP CRM Campaign Management
  • Structure of Graphical Modeling in the CRM Segment Builder
  • Integration of BI data sources in CRM customer segmentation
  • Professional and technical consulting in SAP BI and CRM
  • Creation of BI reports including selection and filter combinations


Steps and Highlights


After a joint process and system analysis, the first step was to create a functional and technical concept. Secondly, Vision11 redesigned the existing BI analyses and reports. Overall, the analyses had to be rebuilt so that they could be integrated into the SAP CRM data model. All defined analyses and queries were integrated into the SAP CRM system as data sources. The CRM processes, customer segmentation and campaign management were then adapted and optimized by Vision11. Vision11 supported MAN Truck & Bus AG with cut-over management and go-live support and conducted comprehensive key-user training for the newly set up processes.


Added value


By successfully integrating BI analyses into the CRM processes of customer segmentation and campaign management, employees in marketing and sales can analyze, select and address their target groups faster and more specifically. Previously existing system and process disruptions have been eliminated so that the user can carry out all necessary analyses and segmentations exclusively in one system. In addition, all relevant BI analyses on value creation, customer sales, forecasts, sales figures, activities, etc. are available to those responsible in the department in a user-friendly, web-based interface directly in the CRM system.


About MAN Truck & Bus

With 34,000 employees, MAN Truck & Bus AG, headquartered in Munich, is the largest company in the MAN Group and one of the leading international providers of integrated transport solutions. The product range includes trucks and buses of the MAN brand as well as NEOPLAN buses. MAN Truck & Bus has production facilities in three European countries as well as in Russia, South Africa, India and Turkey. Production in Germany takes place at four locations: Munich, Nuremberg, Salzgitter and Plauen.