How can BI analyses be integrated directly into the SAP CRM system? This question was the core of the newly introduced campaign management of MAN Truck & Bus AG. This information was to be used for comprehensive and smooth customer...
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Erstellung von Konfigurationsvorschlägen für Neufahrzeuge mittels Data-Mining-Applikation Idealerweise konfigurieren Kunden ihr Auto selbst. Für Kunden, die keine individuelle Konfiguration vornehmen können werden vorkonfigurierte Fahrzeuge eingeplant und produziert. Um einen optimalen Abverkauf zu ermöglichen, sollen diese Fahrzeuge möglichst nah an den Wünschen der...
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The after-sales business also accounts for a significant share of profits in the automotive industry. With increasing competition and decreasing customer loyalty, it is therefore all the more important to retain customers and offer the right product at the right time. Vision 11 supported an...
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myAudi is a customer portal of AUDI AG, which among other things enables customers to use Audi connect Car2x services. For example, customers can check the status of their Audi, start the air conditioning in e-tron vehicles and much more. With the market launch of...
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True size knows no bounds - for the market launch of the new Audi Q7, prospective customers in the German market were to be generated for targeted Q7 email communication and then individually addressed with the help of a three-stage online mailing according to their...
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With the objective of bringing more interested parties to the POS for used cars, a concept was developed for a two-stage email campaign to generate consumers. Graphically, the campaign should stand out from the standard communication to the customer, so that everything pointed to a...
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The Audi ArtExperience - the Audi programme to promote cultural activities - was to be made more recognizable among the audience interested in music and culture by means of a competition on Facebook. Furthermore, as many contest participants as possible should also be acquired for...
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The intelligent Audi connect interface in the vehicle enables intuitive and personalized integration of applications and services. The vehicle thus becomes a "mobile device". The vehicle services offered by Audi connect are continuously expanding and can be individually selected and ...
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The Audi A plus program offers Audi customers special benefits such as useful assistance services, the "myAudi A plus" online platform, selected added value from well-known cooperation partners and much more. The aim is to make life easier for Audi customers in their everyday mobile...
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With Audi Online Advice, website visitors can be helped directly by customer service staff if they have any questions. Whether searching for information, configuring an Audi model or contacting the dealer - Audi Online Advice is available to website visitors at all times. In this...
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AUDI AG set itself the goal of opening up all channels of the Customer Journey. This also included a new service offering in the after-sales area. The focus was on the possibility for customers on audi.de to transmit their after-sales enquiries online to their preferred...
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Conception and development of the car park search app "Highway Buddy" for Android smartphones. The incentive for this solution for the commercial vehicle industry was the disastrous parking situation on German motorways, as stated by the Federal Ministry of Transport. According to studies, trucks drive...
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