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Telephone sales as a new distribution channel //
RAPS Gewürzwerk

Telephone sales as a new distribution channel // RAPS Gewürzwerk

RAPS Gewürzwerk


RAPS GmbH & Co. KG, a medium-sized family-owned company in the food industry, has set itself the goal of supporting field sales activities with differentiated and target group-oriented telephone sales advice.



  • Requirements recording, process consulting and definition
  • Implementation of the processes in SAP CRM 7.0 and SAP ERP
  • Support sales advisory process through CRM campaign management
  • Cross-system integration of process steps using SAP middleware
  • Optimization and extension of the CRM Web User Interface
  • Implementation CRM activity management and customer segmentation


Steps & Highlights


After a best practice process consultation in the newly created RAPS telephone sales, Vision11 implemented all telephone sales processes in SAP CRM version 7.0. All process steps were applied in SAP ERP and SAP CRM. Cross-system integration was carried out using the CRM middleware.


Added value


With the addition of telephone sales, another important sales channel was established at RAPS GmbH & Co. KG. In addition to the effective increase in customer communication, there was also relief for the sales representatives. In the future, sales representatives will be better able to focus on A and B customers with the corresponding potential, without neglecting RAPS customers with lower potential. With the successfully implemented closed-loop process in CRM, individual and needs-based customer advice is now also possible over the telephone.


About RAPS GmbH & Co. KG

Raps GmbH & Co. KG is a leading international manufacturer of spices and ingredients for food products with an annual turnover of over 170 million euros. With over 900 employees in 14 offices, Raps offers innovative product and process services of premium quality worldwide. Rapeseed produces more than 35,000 tonnes of liquid and spreadable spice blends per year in seven European production sites. The customers are companies from the food retail trade, the butchery and delicatessen trade, the meat products and food industry as well as gastronomy and catering.