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Customer Perception anywhere and anytime

Data integration touchpoints

It has never been easier to get in touch with customers. But a true understanding of the customer’s perspective – what does that mean? To understand and systematically serve customer expectations, Customer Experience Management (CEM) provides the holistic approach needed.


Data-based decisions form the core of the conception of complex system landscapes – especially in the CRM area. Particularly relevant is the definition of uniform structures for a homogeneous data exchange as well as the knowledge about problems in the connection of heterogeneous systems.

Vision11 has the necessary understanding of business processes in the CRM environment. The focus is on the introduction of agreed data quality criteria in different systems of data transmission. Further relevant fields of experience are the realization of data transfers between websites, online gateways and CRM backend systems and the creation of mappings based on complex XML definitions. Ensuring international applicability is of particular relevance to global corporations.

Who wants, finds ways. Who does not want, finds reasons.

(Prof. Götz W. Werner)


  • Integration of all touchpoints along the customer journey
  • Online and offline campaigns as well as generating call lists for customer call centres
  • Return of customer responses directly to the CRM system
  • Standardization of customer contact points with regard to layout, texts and formulations as well as regard to the registered
  • Consideration of the market-specific circumstances when creating worldwide contact forms

Client Story:
Audi City

Client Story: Audi City

More on the subject

Software development


How does the customer data come from the digital touchpoints into the CRM system? With the right software, process-relevant CRM information can be taken into account and structured in all web forms. The focus is on the data quality rules for CRM in the various systems. Both during the registration at the online contact point and during the transfer to the CRM system.


Customer Journey

Customer Journey

We turn customers into ambassadors for your brand. For us, the customer journey is more than the sum of all touchpoints – it is their interaction. Only those who succeed in guiding their customers on a very individual journey through the contact points will generate positive brand experiences.



Vision11 contact

Wilhelm Becker

Senior Consultant

M +49 175 295 8904
F +49 89 4161524-99

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